Domestic Arts Tourism: Connecting the country
The Australia Council’s recent research paper – Domestic Arts Tourism: Connecting the Country – explores the long-standing relationship between art and travel.
Arts experiences have a growing role as a driver for tourism in Australia and are increasingly part of visitors’ itineraries. Arts Northern Rivers Executive Director, Peter Wood, understands the research paper has come at the most opportune time;
“Large parts of regional NSW are currently grappling with the herculean task of rebuilding following the bushfire crisis. While lives, infrastructure and the environment take priory in the process of recovery, it is essential we consider strategies and opportunities for attracting visitors to these regions that provide a vital source of income.”
Domestic tourism provides Australians an opportunity to immerse themselves in exceptional cultural experiences, and many are travelling to experience the arts: at concerts, in galleries, on stages, or through more niche opportunities across the country. The Australia Council research paper reveals the willingness of Australian’s to leave the capital cities in search of ‘new and authentic experiences’ including a growing desire to connect with First Nations art and culture.
“The report shows us that investment in cultural tourism initiatives – festivals, art trails, music events, workshops and open studios – can be an essential part of the recovery mix. Arts Northern Rivers calls on our State and Local Governments to commit to strong investment in cultural tourism initiatives to assist in an arts led recovery in regional NSW.”
Image: Homage to the Castlemaine Woollen Mill workers – Libre Hem, 2017. Credit: Denise Button, The Mill Castlemaine.